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Copywriting
You know your brand and message better than anyone. But finding the time to write in a way that sounds right is hard.
If you need a chameleon writer who can get what’s in your head onto the screen or page in a powerful and attention-grabbing way, then pull up a pew.
I bring 20 years’ experience as one of Australia’s leading lifestyle journalists, utilising a mix of curiosity and creativity to weave words for Australia’s household name brands. I work with everyone from digital agencies to insurance companies to logistics operators and tradies, easily adapting my tone to suit your target reader.
Nothing converts like a powerful story. But getting your loyal customers to sing from the rooftops takes some skilful prompts. I bring interviewing skills I’ve used with celebrities, athletes and survivors of adversity to gently pull out your organisation’s most extraordinary stories to help you inspire and connect with your customers.
From thought leadership articles to LinkedIn posts, I work with global leaders helping them craft their message into powerful pieces that rally the masses.
47 seconds. That’s how long you’ve got before your website visitor loses attention. Let’s find your most compelling hook for every page and use popping copy to reel them in. I can also write your website strategy, blog posts and feature stories to boost SEO and GEO.
I bring creativity and curiosity to advertorials and branded content campaigns, bringing journalistic skill to commercial projects for Powered Studios, GuardianLabs and Are Media’s commercial projects. I’ve written articles and advertorials for the likes of Bendigo Bank, Macquarie Bank, Griffith University and Volvo.
Want to wow your email list? Speak to me about sizzling subject lines, cleverly targeted messaging and irresistible CTAs to improve your open rate and get your prospects clicking.
“I’ve been working with Kim for the better part of a decade, and her work has always been exceptional. Whether it’s a last-minute profile piece on a hard-to-contact CEO, a dry annual report or white paper, or a lifestyle article on a trending topic, Kim always files clean, engaging copy with a refreshingly interesting angle. She’s my go-to journalist and copywriter. I recommend her x10000.”
Jiyan Dessens
Editorial director
